In-person (Nov 15) and virtual registrations (TBD based on signups) are OPEN!
(not ready to join us yet? get on the waitlist to stay in the loop)
Loving the earth isn't the hard part.
Building a sustainable business around it (without burning out) is.
This work calls to those who sense there’s another way — that livelihood can be rooted in relationship, reciprocity, care... and a good income.
You've got the PDC (Permaculture Design Certificate), or perhaps you're a Master Gardener or Land Steward. You may have years of hands-on experience. You know regenerative practices work. You can design systems that heal land and support biodiversity.
But knowing how to steward land doesn't mean you know how to make a reliable income.
Most ecological practitioners end up either undercharging for their expertise, burning out from trying to scale the wrong way, or - heartbreakingly - giving up their land-based work entirely for a corporate/warehouse job that pays the bills.
You're not failing. The system is failing you.
There's been a massive gap between ecological education and sustainable business models. PDCs teach brilliant design principles, and hands-on experience gives you confidence and knowledge, but the part about making your business work financially? It’s lacking.
There is a better way.
And it starts with understanding that land-based work requires a completely different approach to business - one that honors both your need to make a living and the land's need for knowledge-rich, seasonally-changing, relationship-centered care.
The EarthCare Professional Model bridges that gap.
EarthCare is a complete methodology built on a reciprocal relationship with Nature in your Place - one that honors both the land's needs and your need to make a living.
You do not need more techniques.
You need a clear, ethical, guided way forward.
What's missing from your ecological education isn't design knowledge or better plant lists... it's business fundamentals.
Service design
Pricing strategies
Client communication
Project management
Project structuring
Systems & processes
That’s the difference between passion and profession.
Passion alone won’t pay the bills. You need structure, tools, and confidence to turn your land skills into professional services that people actively seek out and pay well for.
The EarthCare Professional Training helps you go from garden-DIYer to a recognized EarthCare Professional with the tools, credibility, and business foundation to sustain your work.
"I came into EarthCare with almost no hands-on practice at all. As I spent time working side by side with Kendra, learning from her mentors, and working through programs she curated, I was surprised by how quickly my confidence grew to the point where I could manage job sites with her direction, even when she wasn't there."
– Morgan L.
"As I worked with Kendra [...], I learned a lot about every step of doing earthwork as a contractor. [...] Most of all, she demonstrated that it is possible to build and run a successful business rooted in mindfulness of the land, so that the actions the business takes actually nurtures the earth."
– Jimi E
Here's what changes when your land work becomes your livelihood
You stop hesitating about pricing or second-guessing your approach. You’ve got a clear methodology clients understand, trust, and pay well for.
The projects coming your way are aligned with your values. You’re hired for consultations, project management, and long-term stewardship work that sustains both you and the land.
You finally have systems that save you time and stress. From client intake to project planning to pricing structures, your business runs with clarity and confidence.
Your mindset has shifted from “trying to make it work” to “running a professional practice.” Clients see you as the expert, and peers refer you because they know you deliver.
But more than anything, you'll walk away with something most trainings don't offer:
A professional identity rooted in your values.
Systems that support both your land work and your wellbeing.
A way of doing business that respects the land, the client, and your capacity.
A collective of EarthCare Professionals to learn, share, and grow with
You won't walk away with someone else's blueprint. You'll walk away with clarity, confidence, and a business model that reflects you, not a cookie-cutter version of land care.
That's the impact of the EarthCare Professional Training.
This isn’t about scaling or making 6-figures (although that's possible).
It’s about shaping work that sustains both you and the land, showing that financial security and ecological values are not opposites but partners.
INTRODUCING
A live intensive training (in-person or virtual) to help you step into ethical, sustainable land-based business with clarity and confidence
A 6-part live EarthCare Intensive: Delivered either in person (with a locally sourced lunch) or virtually across multiple live sessions. You'll work through six core lessons, take part in interactive activities to reinforce your learning, and have dedicated time for Q&A and wisdom-sharing throughout. Includes the EarthCare Business Model + Service RoadMap (proprietary methodology).
EarthCare 101 pre-recorded training: a multi-part mini course on the foundations of EarthCare as an applied philosophy and professional career path. This course covers an introduction to the EarthCare Compass, Place and Belonging, the Core Routines, your Role as Steward, Regenerative Practices, Practical Actions and Benefits of EarthCare.
3-month membership in the EarthCare Professionals Collective:
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Opportunity to buy and sell LEADS + Access to EarthCare MarketPlace (Job Board)
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Monthly RoundTables to connect with others in the field to discuss relevant topics
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Access to Business Growth Support Options-(members only)
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Private Community of Professionals to learn and growth with
BONUSES
The EarthCare Professional's Code of Ethics: all the do's and don'ts in one place
The Land Walk Consult ToolKit: a detailed guide and templates for site assessment
LadyBug EarthCare's Client Welcome Packet: and how to create yours
EarthCare Library Membership + PRO Shelf: countless resources and growing, such as
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Evergreen Ticket to the EarthCare Summit (40+ sessions)
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The EarthCare Starter Kit: PDFs for you and your Clients
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Dozens of Guides, Checklists, Video Courses, Project Templates, Email Copy + Swipe Files to support you and your clients on this journey
Ready to turn your ecological expertise into sustainable income without burning out or compromising your values?
“Kendra is more than a capable mentor; she's an empathic listener, an empowerer, and a fountain of knowledge and wisdom. Imagine combining a top-tier business strategist, a seasoned ecologist, and an astute cultural sage into one person – that’s Kendra for you.” – Ben C.
WONDERING IF THIS IS FOR YOU?
This is for those who are ready to pioneer a different way
This training was designed for you if...
You are already serving clients as an active, experienced land steward, ecological gardener or sustainable landscaper who wants to increase your revenue, improve your business skills and make a greater ecological impact with your daily work, without burning out.
and/or
You feel in your bones that profit-over-everything business models are broken, and you’re ready to pioneer a more ethical, relational, Earth-centered way.
You got a PDC (permaculture design certificate) or another similar training, and want to make a healthy living putting those techniques into practice, but aren't sure where to start with turning it all into a business.
You have some experience in land work but aren't sure how to offer it, charge for it, find clients, stay organized, or make enough money to make it worth it.
You're a homesteader/DIYer who likes building habitat, supporting pollinators and growing ecological gardens that benefit wildlife and humans alike, with interest in a side-hustle.
You want to get your hands dirty, make a difference for the planet and make some extra money, with direction and guidance from someone who's been through it.
You're running/managing a small business that consistently generates at least some revenue but want to operate more ethically and position yourself to get more ideal opportunities, or collaborate with others in more effective ways.
You are a landscaper or a company manager and want to offer your clients something more progressive, an ecologically beneficial service, but unsure how to make it fit.
But you should not spend your money on this if...
You lack basic land management skills (general landscaping, gardening, plant ID, etc).
You just want to focus on your own homestead for now.
You don't really want to handle the invoicing,taxes, insurance, client relationships, and other business-related tasks or challenges.
You want to scale your business into an empire and dominate the local industry.
You expect all your business problems to be solved in a single course.
You're unable to devote your full attention for 7 hrs to invest in learning how to operate more relationally and improve your business skills.
IF YOU SEE YOURSELF HERE, DON'T WAIT TO TAKE THE NEXT STEP
This training was built to help you do the work you love, make a living from it, and grow your impact without burning out.
Here’s how we’ll work through your EarthCare Professional Training
UPCOMING IN-PERSON TRAINING: NOVEMBER 15, 2025
(not available this date? get on the waitlist to stay in the loop)
If you’re interested in joining us for our in-person event, here’s what our day would look like:
09:45 AM
Arrival
10:00 AM
Module 1: Welcome & Visioning (.5)
10:30 AM
Module 2: Industry Innovation & Ethics (1)
11:30 AM
Break
11:45 AM
Module 3: Relationship as the Foundation (1)
1:00 PM
Lunch
2:00 PM
Module 4: Service RoadMap & Anti-Scaling Model (1.5)
3:30 PM
Break
3:45 PM
Module 5: Regenerative Business Ownership (1.5)
5:15 PM
Module 6: Your Path Forward (.5)
5:45 PM
Closing
Most trainings end when the day ends. This one sets something in motion.
Because when your roots go deeper, your work can grow taller.
How? You won't walk away from EarthCare Professional Training alone.
For the next three months, you'll be supported inside the EarthCare Professionals Collective — a community space designed to help you keep that momentum going with the tools, accountability, and relationships that turn this work into a thriving livelihood.
Keep growing with the EarthCare Professionals Collective
Real transformation happens in community, not in isolation.
One-day trainings often leave you inspired but alone. You get great information, then go home to figure out implementation by yourself. That's where momentum dies and practitioners get stuck.
The EarthCare Professionals Collective is intentionally designed to help you stay connected, take action, and feel supported in the real world as you build your practice.
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Access to the Collective is only granted through this training, which means you'll be working alongside others who have learned the same methodology and share your commitment to relationship-based land work.
What's included in your 3-months of Collective membership?
Monthly RoundTables with founders and other members: live group Q&A, wisdom sharing, guest experts and peer support
Opportunity to buy LEADS from established marketing systems: quality prospects already educated on the EarthCare approach
All EarthCare project management templates and documentation systems: copy and use the same tools that built a 6-figure business
Access to Business Growth Support Add-ons available only to collective members
Private community of professionals learning and growing together
This support turns your training day into a sustained 90 day journey of growth, implementation, and community connection.
Hi, I'm Kendra! EarthCare isn't just what I teach. It's how I live.
My journey started like many of yours - with a deep love for nature and a PDC that taught me brilliant design principles but left me clueless about building a sustainable business around them.
I started LadyBug EarthCare while living on a one-way street in a city row home with a little VW hatchback and a handful of farm tools I got on craigslist (yeah, back then, lol). From that humble beginning, I built a 6-figure regenerative landscaping business with an 80% lead-to-client conversion rate. Over the past decade, we've transformed half a million square feet into wildlife habitat, installed 300+ unique pollinator gardens, and trained 40+ contractors - with 30% now running their own microbusinesses.
But when I began, I didn’t understand what this kind of business - an ecological design and regenerative landscaping company - needed: how to price my services, manage projects, build systems, and create a community that actually supported me too. I thought I was just here to serve everyone (sometimes for free).
Honestly, I burned out primarily because I didn’t care enough about myself - I grew way too fast trying to provide jobs for others. I ran into pitfalls I couldn't see coming, because nobody taught me what to look for or how to take care of myself to stay in business. I want you to build something that can go the distance, and will help you do that without burning out. That's why I made this program! So you can avoid that terrible path.
Through years of trial, error, and costly mistakes, I discovered a more sustainable model. Staying small and relationship-focused isn’t a limitation but ecological wisdom. From this, the EarthCare framework was born: practical, field-tested systems and services that allow land-based practitioners to thrive without compromising values or self care.
Since then, I’ve mentored stewards who’ve grown from crew members to confident project managers in months. I’ve seen practitioners build lasting businesses instead of giving up their land work for office jobs. And I know this field can evolve into a thriving network of professionals making a living while healing ecosystems. EarthCare can be self care too. With the right approach.
My mission is simple: keep skilled practitioners in the field by giving them the business foundation most ecological education can’t cover, and by helping them prevent the burnout that will end their mission.
If you’re feeling the pull—this is your invitation.
READY TO GET STARTED?
Here's everything you get with the EarthCare Professional Training ($2,000+ value)
IN-PERSON TRAINING
6-part live EarthCare intensive (10am-6pm)
EarthCare 101 on-demand prep course
3-month membership in the EarthCare Professionals Collective
Code of Ethics + Land Walk Consultation Toolkit + Client Welcome Packet
EarthCare Library Membership with Summit access, Starter Kit, and dozens of guides, checklists, and project templates
$350
three payments of
or $950 when you pay in full
VIRTUAL TRAINING
Same comprehensive training delivered live online across multiple sessions
All the same materials and 3-month collective support
More accessible pricing and location
$270
three payments of
or $750 when you pay in full
If this investment feels like a big stretch and/or you're not sure you have enough opportunities to get a return on your investment, I recommend we talk before purchasing. I'll be honest if I don't think this is right for you.
If you've read this far, something about this work is calling to you.
Maybe it's not time yet. That's okay.
But if you're standing at that place where you know you want to turn your ecological landscaping skills into something that actually sustains you - without selling your soul or burning out - this could be where you begin.
This training is one day (or four sessions, if you sign up for the virtual experience).
But it's also the start of something deeper.
I've watched my former apprentices and mentees:
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Build profitable businesses rooted in ecological principles
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Manage projects independently with complete confidence
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Get work in entirely new climates and contexts
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Find their unique voice in the ecological field
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Develop skills that enhance every aspect of their work
It didn't happen overnight. But it started with a decision to stop trying to figure it out alone.
To show up. To take this work seriously. To put down roots and grow from there.
You'll know if that time is now.
You’ve chosen the brave path, one that asks you to trust your instincts, align your livelihood with your values, and lead as a pioneer in true partnership with the living world.
Let's expand your impact together.
IN-PERSON TRAINING
📍 Live, In-Person | Near Harrisburg, PA
📅 November 15th, 2025
🕘 One full day (10am-6pm)
VIRTUAL TRAINING
💻 Live, Virtual | Multiple sessions
📅 Dates TBD based on signups
🕘 Same training, accessible anywhere
"Everything Kendra does is well thought out with deep intention, and I have no doubt that this [training] will deliver the tools, guidance, and empowerment necessary for participants to go forth successfully on their journey with EarthCare."
– Andrea W.
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